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Fair Park

Evening at NTIF 2010 in Fair Park


NTIF relies heavily on sponsorship, both corporate and individual to keep the quality of the entertainment high, while at the same time keeping the entry price as affordable as possible.

Here are some of the festival demographics:-

  • 39% of attendees lived in the City of Dallas
  • 3% traveled over 50 miles!
  • 50% in the 18-34 age bracket
  • 48% first time attendees
  • 51% would consider riding DART next year
  • 46% hear about NTIF through word of mouth - Indicates a positive attendee experience
  • 97% of visitors stay between 3 and 8 hours - Good for vendors and concessionaires
  • 54% visit Fair Park 2 or 3 times per year - Increasing public awareness of Fair Park

NTIF is not just a Dallas festival. Our guests come from all over the country to one of the finest festivals in the area - as recognized by the Dallas Observer's 100 best list.

Media and promotional coverage includes the Dallas Observer, NBC5, CBS Radio stations, DART and Tom Thumb. For Sponsorship information, please contact Kyle Conway at The Sponsor Bureau, 214.702.6411 or Ben Huffman at Pro Challenge, 214-550-6130.